By Cory Thompson
In the heart of western Colorado, where values like hard work and community still guide our day-to-day lives, the idea of “helping others” is more than just kindness—it’s smart business.
I’m Cory Thompson, a business executive living and working across Fruita CO and Grand Junction CO. Over the years, I’ve come to believe that helping others—whether it’s your team, your customers, or your community—isn’t just good character. It’s also one of the most effective business strategies you can invest in.
People want to work with those they trust. They want to buy from companies that give back. And they stay loyal to leaders who listen and support their growth. Helping, at its core, is about being aware of the needs around you—and choosing to step up.
In Fruita CO and Grand Junction CO, we’re surrounded by people who show up for each other every day. From volunteering at local events to lending time and resources to causes that matter, this region is full of examples of what it looks like when business and service go hand-in-hand.
As a business executive, I’ve seen teams transform when leadership prioritizes service. Productivity improves. Collaboration increases. And the workplace culture becomes something people are proud to be part of.
If you’re building a business or leading a team, ask yourself: how can I help today? Because success doesn’t just come from what we build—it comes from how we serve along the way.
—
Cory Thompson
Fruita CO | Grand Junction CO | Business Executive